It's as if there is no recovery of the store happening.
If something sells, holes are left unfilled.
Accidents waiting to happen, especially with children.
Why are there BOXES crammed inside bushel baskets on the floor?
Swap for small items on shelves, and faceout the boxes so people can see the product.
And take down the two galvanized trays leaning behind the glasses on the top shelf - unless you want that glass to break when someone tries to reach for it.
Regardless of a closing, relocation, or a remod - simply go back to the basics: Merchandise with like items pulled together, in a well lit space, and easy for customers to find - not half ass scattered all over the place. I worked a 135,000 sq. ft. store through an 60,000 sq. ft. expansion - and a complete gut & remodel, but with the leadership of my store manger, my planning & organizing skills, the presentation skills of my staff and department managers (I helped train), we all helped the store to have a sales gain through it all.
This table looks like a table on Christmas Eve at a department store.
Tissue garbage and torn boxes?? Clean it up and throw it away!
Hello trip hazard!
Oh - and you expect people to pay how much for the chandy that you have on the FLOOR?
If I were at Pottery Barn (and I could have been had their ad for a position of District Visual Market Manager not been bogus when I interviewed with them last summer) I would NOT have let the store EVER look like this!! I say bogus because although they had the position posted on line, and I had sourced the store & district manager directly through LinkedIn and Facebook (to get an interview with them), the first thing I was told as I sat down for the interview was "the position doesn't really exist". They did offer me a PT Sales position (uh - not) as well as even contacted me around October to see if I'd be interested in PT Seasonal help, to which I declined both (SMH). I learned not too long they also had done this "bait & switch" routine to a friend of mine who had also applied for the same position, which was online posted for about 6 months.
More light coming in from windows - but still - how many lamps out???
- Push everything forward - especially towards the front of the store (where the window are).
- Remove the banners from the windows and let the light in the space (since they're too lazy to change the light bulbs)
- Keep the shelves consistently filled - if need be, keep all tops empty or as location for sign holders.
- Keep pushing merchandise forward, and leave the back of the store vacant, or as the location for all the furniture. This would also help prevent shrinkage (shop lifting) in the store.
Merchandise on floor?
Meanwhile shelves are empty?In an economy where every sale is so critical, for a company to stay in business... and for a company who has BUILT A BRAND and a reputation KNOWN for impeccable life styled displays & ideas - HOW on God's green earth could corporate allow their store to look THIS BAD??? "Oh but the store is closing." So what! NOT an excuse! Is this how you ran it? It's probably why it is closing!
Pick up merchandise off floors and fill fixtures.
Clear the columns - fill the fixtures.
Empty shelves & sign holders, rugs scattered on floor & trip hazards, a chandelier on the floor, crumbled tissue paper garbage on tables, half empty fixtures scattered around but boxed merchandised crammed in bushel baskets on the floor, and several lights out. Even the rest room was appalling - it looked and smelled worse than a truck stop. WTH?
Condense from the top - down -fill.
Almost, but not quite.
How do you feel when you walk into a messy store or stores restroom? Especially if you know that store (because of the catalog overload they send to our homes) and especially when you know they are overcharging for product you can easily go DIY, as so many of you I've learned through blogging do.
Lower your prices - NOT your standards.
Although they are closing two older store locations, they are opening a new store in a new location in Merrick Park, Coral Gables. Hopefully, they are bringing in a better quality staff of associates and managers to run the new store, who actually not only care about the store and the customers, but are a little more appreciative of even having a job.
Yup. I'm LEO - and you just heard me ROAR!!!
But have a great day! ;-)