Calypso - St. Barth for Target: Launched May 1
For the day of the launch, May 1, I visited two stores in my area. The first being in DAVIE - FL : Horrible presentation and very difficult to find. Adjacency's made no sense. For example: after walking the entire store, I finally found what 'little' home goods assortment they had located on an end-cap next to cards and gift-wrap - NOT back in the home department where not only I walked to, but I saw/heard another lady feverishly looking for it too. She even had her two daughters looking for it also.
The Calypso Collection is mainly focused on apparel. Although the apparel line was reasonably priced for fabrication & designer (ex: white linen dress: $42), sadly the fabulous silver and gold poufs (at only $59) were no where to be found in either store I toured - they are only available on Target.com only. With the home assortment being so small, I would have rather seen the poufs in the store. The silver pouf is not only already OUT OF STOCK, the gold pouf isn't even being shown on their website. Not the way to keep up with supply for what should have been in anticipated demand.
Pembroke Pines location presentation:
Clearly showed the 3 lifestyle collections featured on line within the apparel area:
CORAL: The Reef Collection
TURQUOISE: The Sea Collection
TANS: The Shore Collection
The second Target store I toured was in PEMBROKE PINES, FL : MUCH better presentation as well as increased assortment: including a full end-cap of travel / cosmetic bags and increased apparel assortment in Girls & Toddlers. Since women's apparel includes swim, the shop in the Pembroke store was correctly located adjacent to and just after the Swim shop.
ITEMS which notably sold through: The green ombre maxi skirt, sandals, totes and scarves.
The cosmetic bags & totes fixture was the most full (lower right)
A better executed Target launch was around this time last year, with the limited time launch of Liberty of London. I clearly remember it being easy to locate, featured on end-caps through out the store, as the lead into each like-merchandised area. Maybe next year, they'll be ON Target.
These looked so much larger in the photo, and could
actually fit in the palm of your hand at the store.
(Explains the white background - nothing to compare its scale to)
Gold pouf as featured on Racked.com
Great buy at only $24.99 - but again - item NOT in store and also no longer featured online.
Image featured in LookBook at Racked.com - April 12, 2011.
Have you seen the Calypso Collection at Target??
What did you think?