Lynda launched her blog, Focal Point Styling in late 2009 – after leaving her 25+ year career in visual merchandising & store planning. Soon afterwards, Lynda began her Miami based interior styling business, which shifted to the southwest in Phoenix, Arizona from late 2011-2014, and now is back east in the Triad, North Carolina.
Lynda has been featured in multiple online publications and websites including Best of Houzz.com 2014 & 2015, Houzz.com editorials, HGTV.com + TV specials, Olioboard.com, Lucky magazine, freshome magazine, The Daily Basics, Decorators Best, Lamps Plus, Charish, 1stdibs, Casa Sugar, CentsationalGirl blog, ThredUp, My Sister’s Closet, and SheKnows. Lynda has also worked on social media marketing projects with top brands such as HomeGoods, Wayfair, Layla Grayce, John-Richard, Huntington House, The Design Network, Hadley Court, The Kaleidoscope Partnership and High Point Market Authority.
Lynda is a hands-on person who studied Interior Design for four years at the Art Institute of Ft. Lauderdale. Lynda has evolved her design eye for style, understanding different lifestyles (Traditional, Modern, Trendy) through her work as a visual merchandiser, design blogger, and interior stylist, resulting in a personal aesthetic that is collected and stylish, yet maintains a realistic affordability.
Over the past years, Lynda's style has evolved and transformed, adapting to the places she has lived - from metropolitan glam living in the tropics of Miami, to a more collected, rustic vibe living in Phoenix, to now reviving her design eye on incorporating American historic and period architecture + interiors. Her design sensibility is a fresh take on transitional style– merging masculine & feminine details, mid-century modern silhouettes and timeless black & white, paired with a touch of glamour, history and tasteful DIY for a mix of high and low.
Through her design approach, many she has also tested in the design lab of her own home, Lynda is able to create comfortable and affordable spaces reflective of her clients’ lifestyle. Lynda believes the most sensible interiors are also the most personal, telling stories from travels, furnishings, and objects collected over time, vs. one-stop shopping all from one location.
On the weekends, Lynda enjoys exploring local antique & consignment shops for hidden treasures as well as getting her hands dirty refinishing furniture or working outside in the garden. For longer breaks, she enjoys traveling with her husband, Jeff and spending time with their adorable & fluffy white cat, Sephora.
Besides online ventures and interior styling, Lynda is also available to style a shop, store, or showroom for you. If you would like to collaborate with Lynda for shop / showroom merchandising, vignette styling, or a sponsored post to help grow your establishment in the design industry, please contact Lynda to discuss via email at firstname.lastname@example.org.
- Pinterest branding (merchandising your Pinterest brand page)
- Online content creation (guest blogging + lifestyle boards)
- Interior styling and consulting (specializing in small spaces + rental restyle)
- Styling and merchandising (in-store + showroom + window display)
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Also view Lynda's work experience at LinkedIn: