"The strategy is a direct swipe at rival Lowe’s,
which for years has coveted the female shopper
with cleaner store displays and a FOCUS
on small appliances and organizational gear."
I gave the specialist my RL sample and asked for one gallon of eggshell. As he logged in the info to the computer, he told me he might not have it in stock. I smiled and asked, "Why? Have your blues suddenly become high sellers and you don't have enough stock on hand to cover the demand?" Looking at me perplexed, (probably b/c I was trying to be smart and funny but I came across as a wise-ass). he politely said, "No because we're dropping his line." Then he mentioned , "actually GLIDDEN dropped HIM from their line."
(send me an email if this info needs to be corrected)
I understand this is 'business'... it's not personal. But I have admired and been inspired by Ralph Lauren for HOME and FASHION life-styling for the past 16 years. I knew I had a source to count on to get the look I wanted to achieve. Now I'm NOT against Martha (BY ANY MEANS, she is a LEO after all). I admire her too. I think of her for
crafts, weddings, recipes, gardening and organizing.
crafts, weddings, recipes, gardening and organizing.
It's a 'different' type of 'LIFE-STYLING'.
Ralph Lauren EMPORER Vintage Masters VM126
Not just a design Emperor, but a LIFESTYLE ICON.
As I shooed away the fly's from my open mouth, the specialist went to the shelves looking for the base to make my request. I started to study the paint branding displays and wondering, "What will HD do now they won't have the brand RL in their stores they have become KNOWN for carrying?" Then, sadly, the he returned towards the counter... empty handed.
2009 Ralph Lauren paint ad with HD in House Beautiful
2002 NYTimes Magazine ad 'introducing' RLHome.com
(from personal clippings)
"Oh No!!" I was freaking out. We both walked back over to the shelf, and he showed me what he had left of the RL product... Seeing it on CLEARANCE (half off), along with empty shelves in the RL section was heart-breaking. The only base in stock was flat, satin, and glossy... so since I'm doing only an accent wall as a RE-freshed FOCAL POINT, I went with the satin.
RL's Vintage Masters Collection works great
with his Urban Loft collection,
which is the foundation color pallet of our home. I guess it's a true testament to mixing new and old, modern and traditional...
As he prepped the paint to mix, we talked a bit more... He mentioned it's actually NOT the best paint: Behr's is. Although that may be survey based information: Behr's has better 'coverage', when it comes to COLOR: Ralph's got THAT beat hands down (even in comparison to Glidden's pallet).
Just last year, I encounter my own personal experience with Glidden and Behr's VS. Ralph Lauren paints. I was on a BLUE kick (probably b/c of Carrie's apartment), and wanted to repaint our bedroom with a certain shade of blue (inspired from one of my husbands MANY blue dress shirts). Walking into Home Depot with the dress shirt on a hanger, wanting to save a little money, and having heard Behr's was best, I tried it.
Glidden's Blues: Blue Waltz too dark for space
& Twin Falls too pale for space.
Behr's Sample: Magic Spell
Ralph Lauren's Calypso
I got one wall done, called my husband while he was fishing, and asked him to please pick up a gallon of RL Calypso (eggshell) to erase the horror of Behr's Magic Spell
(it wasn't magical: it was what my husband called
Ralph Lauren Calypso on LEFT
Behr's Magic Spell blur-purple on the RIGHT
Above photos are of our bedroom makeover I did last March.
More can be seen plus read comments
I can't afford RL home furnishings (except maybesome linens from Marshalls). They are lovely to look at (on his website), but inspire me to try to recreate a look for less: with his feel and my styling personalized for us. Ralph Lauren paint was an affordable means of having RL in our (or any one's) home.
July 2008 RL at Home Depot paint brochure page
I stepped away to collect what paint brochures still on display...
I don't get it. His ad for paint AT the HD was JUST featured in HOUSE BEAUTIFUL in November... it was the FIRST AD when the magazine opened...
That was Saturday... Sunday, I started to do a little research to find articles, news, or a press release I apparently missed. I found one at Home Depot about Martha Stewart coming to HD in January (READ MORE HERE). I found another article at PAINTSQUARE (a paint industry site) (read more HERE)... but I can't seem to find WHO will be manufacturing his paints now. Benjamin More? Sherman Williams? Can't be them... they already have contracts with other specialty stores... Maybe the line will convert or branch into American Living and sell in JCPenney? Nnnaaaa..... that's NOT JCPenney's customer (meaning paint)
Ralph Lauren's line for JCPenney launched
in select stores February 2008
Pratt & Lambert "No Compromises"
The search continues...
July 2008 Bright Canvas from RL's Faux Techniques
I did come across a company who is the actual manufacturer, not only of Ralph Lauren paint, but of Glidden as well: (ICI PAINTS North America). Interestingly enough, when I searched through the RL Home site under paint store locations, along with still showing HD as a paint store carrier of RL paints, it listed BURDINES... which converted to MACY's down here in Florida, back in 2005. (Maybe someone at RL needs to update their web page?)
Someone who IS updating their website... or it's actually going through maintenance (coincidentally) is LOWE's... things that make ya go hmmmm? This could turn into a HOT MESS!
So no warnings and heard no rumours. Maybe this is actually coming from RL himself... fulfilling the need these days to REINVENT marketing, business plans, and establishments. I just hope mainstream people will still have access to his "world of color"...
Maybe 'it's a good thing', but I'm still stunned.